Why Nostr? What is Njump?
2023-11-27 02:08:46

jack on Nostr: while I agree it would be good to have more content to explain nostr, it won't really ...

while I agree it would be good to have more content to explain nostr, it won't really matter given the current onboarding and product experience. it's way too confusing for folks, and generally not satisfying instantly. people will and do churn out.

if there's one thing to focus on (for the social media use case) it's search. both for people, but more importantly, topics. Twitter won because of search. it wasn't a social network. it was an information network, and it excelled at real-time because of real-time search. that's a base requirement now.

what nostr adds, and what will make it sticky, is the multi-app/use-case ecosystem. but each use case is going to have different needs for attracting people to it. search is table stakes for the social media one. it won't matter how good the tutorial content is until this is done right.

nostr has the benefit right now of having a completely open and wild API. that matters as every other service is closing down. it's perfectly OK that we mostly have devs and bitcoin-obsessives at the moment. we have time to get all the kinks out and make something that's truly hard to replicate. where the only way to compete will be to join.
Today, I had a conversation with a friend's acquaintance who expressed a desire to "do something about social media, to create something that is ours." She was unfamiliar with Nostr and only vaguely aware of Mastodon, though she had heard of Bluesky and Threads.

She represents the ideal target audience for Nostr. Once I explained our project, her excitement was palpable. Although initially skeptical about Bitcoin, she showed interest in an economic model not reliant on advertising and was open to exploring alternative models.

Several key points emerged from our discussion. Firstly, the ease of joining and locating acquaintances on Nostr is crucial. For instance, the process of installing TestFlight, then navigating back to nos.social to click a link and install Nostr via TestFlight, proved challenging. Her attempt to Google Nostr nearly led her astray. i think, this underscores the need for someone with tech marketing/communications expertise to overhaul nostr.com. The current site should be repositioned as developer.nostr.com.

We must simplify the process of finding and connecting with known contacts on Nostr. It's essential to communicate the value proposition of Nostr to new users, whether they learn about it through friends or media. Our focus shouldn't be on creating more content for Bitcoin enthusiasts, as there's already a plethora of information available for those familiar with wallet operations.

Another aspect that stood out was Nostr's multi-app nature. Nostr isn't just Damus, Nos, Amethyst, or Habla.news. It's a platform where various apps can operate using the same data, contacts, and services, all under the user's control. For those with a developer mindset, the sheer breadth of projects within Nostr demonstrates the vibrancy and scale of our endeavor. Projecting this magnitude is crucial for attracting users who are deciding where to invest their time.

I believe we could benefit from explainer videos that highlight why Nostr is both important and interesting. During our conversation, I showcased various apps: Primal for a web social feed, Habla and Yakihonne for longer-form blogging, Flockstr for events, Wherostr for geolocation, and Highlighter for layering different functionalities. These examples illustrate the diversity and versatility of our platform.

I didn't delve into Nostr nests, marketplaces, Wavlake, Streamstr, and more, but it's clear there's much to explore.

This conversation has led me to believe that we should proactively share the Nostr story, positioning it as the future of social networking. This approach will also help us differentiate from platforms like Threads, Pixelfed, Mastodon, and Bluesky. While these platforms are based on open protocols, they operate as single-app, vertical silos.

Our unique offering is the unified 'login' across diverse apps, granting users not just control over their algorithms but their entire app experience. They can even use multiple apps simultaneously.

The impact of a single Thai TikTok video in attracting a Thai user community to Nostr exemplifies the power of targeted storytelling. We should harness similar strategies to broaden our reach and influence. Talking about how this is a whole new way of social, not just one app.
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