Yea I feel like for now it’s up to builders and the current community to demonstrate the benefits of adoption. Otherwise decision fatigue sets in and users just stick with good enough (Twitter, unfortunately). Not enough users will get convinced to switch based on concepts like decentralization or freedom from censorship. Once good, user friendly onramps to different nostr use cases have been built, network effects and word of mouth should help with users imo.
This article on Mastodon’s failure to seize the moment because of poor UX drives home the point: https://blog.bloonface.com/2023/06/12/why-did-the-twittermigration-fail/