FirstFT: Advertisers prep plan-B, should TikTok be banned in US
==========
Advertisers are preparing contingency plans in case TikTok is banned in the US. The popular video-sharing app, owned by Chinese company ByteDance, is facing scrutiny from the Trump administration over concerns about data privacy and national security. Advertisers are concerned about losing access to TikTok's large and engaged user base, and are considering shifting their advertising budgets to other platforms such as Instagram and Snapchat. TikTok has been downloaded over 2 billion times globally and has around 100 million users in the US. The Trump administration has given TikTok until September 15 to sell its US operations to an American company or face a ban.
#Tiktok #Advertising #UschinaRelations
https://www.ft.com/content/c137d70c-3259-43b9-96bf-d7332467c381
Financial Times /
npub1ey5…tq7p
2024-06-24 00:43:43
Author Public Key
npub1ey55s7y4px7nuw9qq987mhc2lm8qp30xvyrkgqk9p626n78zfcxqw0tq7pPublished at
2024-06-24 00:43:43Event JSON
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"content": "FirstFT: Advertisers prep plan-B, should TikTok be banned in US\n==========\n\nAdvertisers are preparing contingency plans in case TikTok is banned in the US. The popular video-sharing app, owned by Chinese company ByteDance, is facing scrutiny from the Trump administration over concerns about data privacy and national security. Advertisers are concerned about losing access to TikTok's large and engaged user base, and are considering shifting their advertising budgets to other platforms such as Instagram and Snapchat. TikTok has been downloaded over 2 billion times globally and has around 100 million users in the US. The Trump administration has given TikTok until September 15 to sell its US operations to an American company or face a ban.\n\n#Tiktok #Advertising #UschinaRelations\n\nhttps://www.ft.com/content/c137d70c-3259-43b9-96bf-d7332467c381",
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