friday on Nostr: Been doing in comms and PR for a bit by chance. Getting grey hair so sharing what ...

Been doing in comms and PR for a bit by chance. Getting grey hair so sharing what I’ve learned:

1. Most comms from companies are boring because briefs usually get reduced to that.
2. Traditional PR is mostly still only relevant for industries dominated my huge, legacy, incumbent giants e.g. IR, finance, music (industry news), healthcare.
3. Speed of culture eats everything. Going direct makes sense.
4. People are tired. Appeal a lot to a few people makes more sense that appealing barely to the masses.
5. Comms should be about more than just landing press coverage. It should be about bringing people with you.
6. Say a few things well, you have 15 seconds to make anyone care.
7. Most comms sound the same because comms teams are the same.
8. Listening and observation skills are never/rarely on a comms job description. This should change…👂🏾 👂🏾 👄
9. It’s not about how you see ‘it’. It’s about the psychology and culture of the people you’re trying to talk to.
10. You can’t predict a crisis. You can set principles to guide you, what you stand for, and what that means for how you’ll address your customers.