Bullet points of ‘On the front foot’: Waitrose boss confident chain is getting its mojo back
- Sales of premium products such as green harissa paste and organic beef fillet steak are increasing
- Waitrose is investing £1bn in refurbishing half of its supermarkets and convenience stores
- The company is focusing on creating a 'food lover's experience' with improved product availability and service
- Waitrose is expanding its fresh meat and fish counters and offering luxurious temptations such as sparkling wine fridges and parmesan cheese sections