Oh fuck, npub1ecdh4vva704jjlmgg7qpgh450g5lgam6rzg9lxetwcerpptcd84sujp7c7 (npub1ecd…p7c7) pointed out this is also a grab for your ad revenue. "Developers of free-to-play games (which have a much higher install rate than premium titles) will have the option to offset this fee by adopting other Unity services, such as its LevelPlay advertising mediation service."
Yeah fuck you very much Unity, you had everyone over a barrel and thought "well who's gonna stop me".
(We're fine, but I know a whole lot of devs who will be shitting bricks, because mobile has been low-margin for years now)