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2024-08-19 16:16:47
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Bullet points of Harris campaign launches $370 million fall ad push in key battlegrounds

Bullet points of Harris campaign launches $370 million fall ad push in key battlegrounds
- The HARRIS campaign is reserving $370 million for TV and online ads in key battlegrounds for the November election.
- They are securing prime-time spots during major events and live sports to define HARRIS to voters before Trump does.
- The decision to invest heavily in digital ads reflects adaptability to modern media usage.
- Efforts to reach a more moderate audience through platforms like Fox News demonstrate a nuanced approach.
- The proactive advertising strategy positions them ahead of Trump's campaign in securing ad inventory and potentially influencing swing state voters effectively.
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