Bullet points of Democrats grants special convention access to over 200 content creators

Bullet points of Democrats grants special convention access to over 200 content creators
- The Democratic National Convention is hosting over 200 digital content creators with 'creator credentials' for the first time, providing them with special access to the convention and events.
- The creators are individuals who make money by posting sponsored content on the internet, and they will have a dedicated platform on the convention floor to produce content and engage with attendees.
- The convention committee is working closely with the creators to facilitate their engagement with the Harris campaign and the DNC's digital partnerships team.
- The creators will not be paid to attend the convention or produce content, but some are securing sponsorships from advertisers to offset their costs.
- The Democratic National Convention is not the only political convention to grant access to content creators, as the Republican National Convention also hosted over 70 influencers in July.
- Social media has played a significant role in presidential elections, and presidential campaigns are increasingly interacting with content creators to reach a wider audience.
- The Harris campaign has embraced its own virality on social media, garnering hundreds of millions of views for unscripted videos and other content.
- President Biden's White House has also tapped influencers to help share its accomplishments on social media, hosting a Creator Economy Conference for 100 digital content creators.