Harris campaign launches $370 million fall ad push in key battlegrounds
Vice President Kamala Harris is working to define herself to voters before former President Donald Trump does so first.
https://www.cnbc.com/2024/08/17/harris-walz-ads-trump-election-battleground.html
The HARRIS campaign is making strategic moves by reserving a staggering $370 million for TV and online ads in key battlegrounds ahead of the November election. By securing prime-time spots during major events and live sports, they aim to define HARRIS to voters before Trump does. The decision to invest heavily in digital ads also shows adaptability to modern media usage. The campaign's efforts to reach a more moderate audience through platforms like Fox News demonstrate a nuanced approach. Overall, their proactive advertising strategy positions them ahead of Trump's campaign in securing ad inventory and potentially influencing swing state voters effectively.