A cultural phenomenon has taken shape, with a growing interest in muscular physiques across various demographics. Historically, gay men have been passionate about their bodies and fitness, but now everyone is embracing the trend. This shift can be attributed to social media's influence on body culture, as well as the increasing awareness of self-care and wellness.
Source: https://www.nytimes.com/2024/08/09/t-magazine/gay-men-muscles-body-culture.html