EVMobile on Nostr: The Southeast Asian smartphone market is recovering from the challenging ...
The Southeast Asian smartphone market is recovering from the challenging macroeconomic conditions of 2023, and it is expected to grow 4% in 2024.
The Southeast Asian smartphone market experienced a 12% year-on-year growth in Q1 2024, reaching 23.5 million units.
Shipments: Smartphone manufacturers shipped 23.5 million units, but they are still below pre-2023 levels.
One of the main driving forces of the Q1 success is Ramadan in some markets like Indonesia and Malaysia, while other companies like Transsion benefited from markets like Philippines and Indonesia where the sub-$100 segments saw a revival.
Samsung is still in the lead with 19% market share, despite its shipment volume tanking 20% year-on-year.
Transsion gains a lot of momentum starting this year. It went from 7 (1.4M) to 18 (4.2M) percent in just a year.
Xiaomi is up 4%, which isn't bad.
Apple has a low presence in SouthEast Asia, let alone Asia at all.
#Apple #ios #Android #smartphone
Published at
2024-05-23 23:05:59Event JSON
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