npub1d6x04ggqljzldl86s8ykpkp3ll8fupjnh9djxvam6329cr0f2jwqvk0g5y (npub1d6x…0g5y) You're missing that Twitter's biggest rival has always been Facebook/Instagram, and the people flocking to Meta's repackaged crap are already on Facebook.
The enthusiasm comes from the fact that, being new, it has less crap than Facebook, with FB being absolutely insufferable lately.
But it's still FB. You can see it in the data collection or the algorithmic feed. It won't allow people to do anything they weren't already doing on FB. Threads is just for keeping hooked people hooked.