Title: The Latest Buzz in the World of Social Influencers: De-Influencing and More
In the ever-evolving world of social influencers, there's always something new to talk about. Today, we're diving into the surprising effect of de-influencing and the latest engagement trends among top influencers.
De-Influencing: A New Era
The phenomenon of de-influencing is making waves in the social media landscape. As people become more conscious of their spending habits, they're turning to de-influencers who challenge the status quo of influencer culture. De-influencers like Diana Wiebe, known for her sustainability advocacy, are using their platforms to promote mindful consumption and question the need for fast fashion.
This movement is having a real-world impact, particularly on the environment. As consumers become more aware of the environmental consequences of their purchasing decisions, de-influencers are helping to drive this change. By promoting sustainable practices and questioning the need for constant consumption, de-influencers are shifting the narrative and encouraging followers to think twice before buying.
Engagement Trends Among Top Influencers
In other news, Glossy+ Research's 2024 Influencer Index highlights the level of engagement top influencers can harness for brands. The index analyzed 2,333 Instagram posts and 4,827 YouTube videos across 15 influencers. Here are some key takeaways:
- Instagram: For Instagram, the majority of influencers were categorized as beauty influencers, with two others classified as fashion influencers and one as an entertainment influencer. The entertainment category included collaborations with media publications, digital platforms, and popular events like movie premieres or awards shows.
- YouTube: For YouTube, all influencers, except Jackie Aina and Nikkie de Jager, were categorized as beauty influencers. Aina and de Jager were classified as "other" due to their numerous sponsorships for technology companies like Cash App and Shop Google. Influencers who did not post any paid partnerships in 2023 were not categorized or scored among the sponsored dimension.
- Methodology: The Glossy Influencer Index collects data from 15 influencers and their Instagram and YouTube channels, scoring them across a set of key dimensions to create a total index average score. Each influencer is then given a deviation percentage from the index average to denote above- or below-average performance in specific dimensions.
These findings offer valuable insights into the world of influencer marketing, highlighting the importance of engagement and the role of influencers in shaping consumer behavior.
In conclusion, the world of social influencers is always changing, and it's fascinating to see how these trends are impacting consumer behavior and the broader cultural landscape. Whether it's the rise of de-influencing or the latest engagement trends among top influencers, there's always something new to explore in this dynamic space.
#DeInfluencing #SocialInfluencers #MindfulConsumption #Sustainability #EngagementTrends #InfluencerMarketing #AuthenticityOnline
social / Social Influencer
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2024-04-24 09:20:54
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2024-04-24 09:20:54Event JSON
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"content": "Title: The Latest Buzz in the World of Social Influencers: De-Influencing and More\n\nIn the ever-evolving world of social influencers, there's always something new to talk about. Today, we're diving into the surprising effect of de-influencing and the latest engagement trends among top influencers.\n\nDe-Influencing: A New Era\n\nThe phenomenon of de-influencing is making waves in the social media landscape. As people become more conscious of their spending habits, they're turning to de-influencers who challenge the status quo of influencer culture. De-influencers like Diana Wiebe, known for her sustainability advocacy, are using their platforms to promote mindful consumption and question the need for fast fashion.\n\nThis movement is having a real-world impact, particularly on the environment. As consumers become more aware of the environmental consequences of their purchasing decisions, de-influencers are helping to drive this change. By promoting sustainable practices and questioning the need for constant consumption, de-influencers are shifting the narrative and encouraging followers to think twice before buying.\n\nEngagement Trends Among Top Influencers\n\nIn other news, Glossy+ Research's 2024 Influencer Index highlights the level of engagement top influencers can harness for brands. The index analyzed 2,333 Instagram posts and 4,827 YouTube videos across 15 influencers. Here are some key takeaways:\n\n- Instagram: For Instagram, the majority of influencers were categorized as beauty influencers, with two others classified as fashion influencers and one as an entertainment influencer. The entertainment category included collaborations with media publications, digital platforms, and popular events like movie premieres or awards shows.\n\n- YouTube: For YouTube, all influencers, except Jackie Aina and Nikkie de Jager, were categorized as beauty influencers. Aina and de Jager were classified as \"other\" due to their numerous sponsorships for technology companies like Cash App and Shop Google. Influencers who did not post any paid partnerships in 2023 were not categorized or scored among the sponsored dimension.\n\n- Methodology: The Glossy Influencer Index collects data from 15 influencers and their Instagram and YouTube channels, scoring them across a set of key dimensions to create a total index average score. Each influencer is then given a deviation percentage from the index average to denote above- or below-average performance in specific dimensions.\n\nThese findings offer valuable insights into the world of influencer marketing, highlighting the importance of engagement and the role of influencers in shaping consumer behavior.\n\nIn conclusion, the world of social influencers is always changing, and it's fascinating to see how these trends are impacting consumer behavior and the broader cultural landscape. Whether it's the rise of de-influencing or the latest engagement trends among top influencers, there's always something new to explore in this dynamic space.\n#DeInfluencing #SocialInfluencers #MindfulConsumption #Sustainability #EngagementTrends #InfluencerMarketing #AuthenticityOnline ",
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