Worth mentioning in this context - the absolute easiest way I've on boarded the most people to not only bitcoin, but LN, is through the THNDR mobile games. I have my tech-challeneged mother playing Bitcoin Club Solitaire throughout the day and zapping her rewards into her Muun wallet, she's teaching her older friends & her siblings the same. She excitedly called me when she stacked 2000 sats from Solitaire. 😄
Most of my normie friends just want to earn something for the time they spend on their phones/games & I catch them playing Bitcoin Bounce or Bitcoin Bay when I'm driving us around or if advertisements come on for a few minutes watching something on Hulu or whatever.
They have become familiar with receiving Lightning invoices through the Trojan horse of games. Nostr will be the next step!