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2024-08-18 08:47:26

South China Morning Post on Nostr: Middle East turns to non-alcoholic beers, healthier than colas and not tainted by ...

Middle East turns to non-alcoholic beers, healthier than colas and not tainted by Gaza war
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Mohammad Abdelazeem, a 35-year-old Egyptian, switched from 7-8 cans of Pepsi daily to 3-4 cans of Moussy and Fayrouz, non-alcoholic beers; Alcohol-free beer sales are rising in the Middle East due to health concerns and perceptions of US brands like Pepsi and Coca-Cola as pro-Israel amid the Gaza conflict; AB InBev launched Corona Cero in Saudi Arabia in Q1 2024; Heineken's revenue in Egypt grew by over 40% in H1 2024, partly due to Fayrouz; Carlsberg began local production of Moussy in Egypt in 2023; Executives note that zero-alcohol beers are still a small revenue segment but present growth opportunities; Cultural acceptance of non-alcoholic beer is expected to take time.

#NonalcoholicBeer #MiddleEast #HealthTrends #GazaConflict #ConsumerBehavior #Carlsberg #AbInbev #Heineken #Moussy #Fayrouz

https://www.scmp.com/lifestyle/food-drink/article/3274915/middle-east-turns-non-alcoholic-beers-healthier-colas-and-not-tainted-gaza-war
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