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2023-08-18 18:11:00
in reply to

Fabio Manganiello on Nostr: npub1tj54d…x5ry2 Content creation is also supposed to be a job. Of course I'm not ...

Content creation is also supposed to be a job.

Of course I'm not talking of TikTok celebrities and Instagram influencers.

But there are many education channels run by people with Ph.Ds that have really democratized science and technology (think of Real Engineering, 3blue1brown, Wendover, Veritasium, Minute Physics etc., and all the free videos of Standford lectures), as they deliver university-level lectures in an entertaining way on their YouTube channels. Same for some independent news channels like TL;DR that invest a lot in researching before publishing a video.

These are folks that a few years ago would have run their documentaries or educational shows on the BBC, or on the old Italian RAI.

But, as TV declined, and the few remaining educational outlets (like Discovery Channel, NatGeo and History) started diluting their content and running reality-show-like stuff to beef up their thinning profits, those content creators have been forced mostly on YouTube in order to find a large audience and get some decent form of monetization.

Without a business model behind content creation, we will lose access to many channels that have really provided a lot of value for many people - and I'd like to avoid that.

So we all agree that the YouTube model sucks for everyone (including YouTube itself). But the fall of the YouTube model will only leave us scrambling for an alternative business model for content creation (and artist remuneration) online.
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