Hey there Jake. First off... congrats on the launch, I actually checked it out when you posted a few days ago! I love the fact that you did it with no-code tools also, it's something i've been trying to encourage people in the community here. Great example of a maker finding their way to solve a problem.
To your question about growth and marketing -- We're going through a similar thing on bolt.fun where we want to encourage makers to help one another and not only post their own things. Here's some of what I've been thinking about:
1\. I was considering joining this Buffer Accelerator. Having a social presence for any company/project is kind of important especially if you do not have an audience yet.
[https://buffer.com/ai-accelerator](https://buffer.com/ai-accelerator)
2\. I'm realising how much of a media company we are. Same as QFG, if you switch to that kind of thinking - than being a "platform" or "social network" then you can start considering how to repurpose your content in various ways.
Here's what we're setting up: Makers in the community post projects, questions, updates, and other pieces of content. We made a podcast before highlightning projects, and posts, but I don't have the time to do one anymore. It used to be held on Twitter Spaces (to reach a broader audience) but was really good cause we'd get 20-40 people listening live, learning about what's happening in the community.
\- We're going to again start sending out a weekly newsletter that highlights the most active makers, those which provided value for others, as well as our community partners.
3\. We're hiring a community manager. Sometimes finding someone who's good at community if you aren't / don't have the time is the best way to grow the project. It's always difficult to be solo founding.
4\. Sometimes you gotta do things that don't scale. I'm constantly sending posts in the community feed to my contacts who could help / give feedback on a story or question.
\---
Ok so if you're thinking about it as if you're a media company, even if you're not the one creating the content you can still guide what is being posted. We have tournaments, which help "guide" makers towards the types of projects we want to see in the ecosystem (to some extent). For example, in the early days we did a webln hackathon, we did the first Nostr hackathon, then an AI hackathon, etc. You can have a theme each month, for the types of questions that people are encouraged to post about.
\- October: Lets get questions answered about the things that spook you out regarding bitcoin / security. Or a more positive theme relating to the white paper anniversary.
\- November: Questions about economics and bitcoin in business
\- December; Questions to get content prepared for the network launch in January
etc. etc
You'd create the graphics (using canva?) for the social posts, talk about the theme of the month in other channels. Try to invite some influential people to ask questions, or get them answered (things that don't scale), do youtube live streams, or whatever you can to transform the content and spread the word.
Your role is ultimately to amplify the voices on your platform.
Hopefully this was helpful. It was a bit of a brain dump sorry I didn't structure it very well...
johnsBeharry / Johns from Peak Shift Ltd.
npub1sh…y56zk
2023-10-23 21:34:07
in reply to nevent1q…9s49
Author Public Key
npub1shhm32q4zkunmwd0s20z7e6qlwkju7akku7ezte9feajmyhum3jsvy56zkPublished at
2023-10-23 21:34:07Event JSON
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"content": "Hey there Jake. First off... congrats on the launch, I actually checked it out when you posted a few days ago! I love the fact that you did it with no-code tools also, it's something i've been trying to encourage people in the community here. Great example of a maker finding their way to solve a problem.\n\nTo your question about growth and marketing -- We're going through a similar thing on bolt.fun where we want to encourage makers to help one another and not only post their own things. Here's some of what I've been thinking about:\n\n1\\. I was considering joining this Buffer Accelerator. Having a social presence for any company/project is kind of important especially if you do not have an audience yet.\n\n[https://buffer.com/ai-accelerator](https://buffer.com/ai-accelerator)\n\n2\\. I'm realising how much of a media company we are. Same as QFG, if you switch to that kind of thinking - than being a \"platform\" or \"social network\" then you can start considering how to repurpose your content in various ways.\n\nHere's what we're setting up: Makers in the community post projects, questions, updates, and other pieces of content. We made a podcast before highlightning projects, and posts, but I don't have the time to do one anymore. It used to be held on Twitter Spaces (to reach a broader audience) but was really good cause we'd get 20-40 people listening live, learning about what's happening in the community.\n\n\\- We're going to again start sending out a weekly newsletter that highlights the most active makers, those which provided value for others, as well as our community partners.\n\n3\\. We're hiring a community manager. Sometimes finding someone who's good at community if you aren't / don't have the time is the best way to grow the project. It's always difficult to be solo founding.\n\n4\\. Sometimes you gotta do things that don't scale. I'm constantly sending posts in the community feed to my contacts who could help / give feedback on a story or question.\n\n\\---\n\nOk so if you're thinking about it as if you're a media company, even if you're not the one creating the content you can still guide what is being posted. We have tournaments, which help \"guide\" makers towards the types of projects we want to see in the ecosystem (to some extent). For example, in the early days we did a webln hackathon, we did the first Nostr hackathon, then an AI hackathon, etc. You can have a theme each month, for the types of questions that people are encouraged to post about.\n\n\\- October: Lets get questions answered about the things that spook you out regarding bitcoin / security. Or a more positive theme relating to the white paper anniversary.\n\n\\- November: Questions about economics and bitcoin in business\n\n\\- December; Questions to get content prepared for the network launch in January\n\netc. etc\n\nYou'd create the graphics (using canva?) for the social posts, talk about the theme of the month in other channels. Try to invite some influential people to ask questions, or get them answered (things that don't scale), do youtube live streams, or whatever you can to transform the content and spread the word.\n\nYour role is ultimately to amplify the voices on your platform.\n\nHopefully this was helpful. It was a bit of a brain dump sorry I didn't structure it very well...",
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