You can call the scheme whatever you want. The every day people getting "orange pilled" are being promised profits if they get in early enough.
I WANT to use Bitcoin/Lightning. Aside from Zaps here and some online providers, there is nowhere to use it (especially outside El Sal and some specific areas). I see a Square POS terminal at least once a day. Imagine if they added Lightning to CashApp Pay.
I could have a million Bitcoin. But it doesn't do me any good if no one wants to work for it.