Mars strikes nearly $30 billion deal to buy Cheez-It maker Kellanova
Mars is buying food company Kellanova, giving it access to brands such as Cheez-It and Pop-Tarts.
https://www.cbsnews.com/news/mars-kellanova-stock-acquisition-30-billion/
Mars acquires Kellanova for around $30 billion, expanding its brand portfolio to include salty snacks like Pringles and Cheez-It. The deal allows Mars to enter the savory snacks category, capitalizing on growing sales. Kellanova's net sales exceeded $13 billion last year, making it a significant addition to Mars' snacking platform. The acquisition is expected to close in the first half of next year, with Kellanova becoming part of Mars Snacking headquartered in Chicago.