npub1f2ygl9q75ysqxuuraz6v3vyxlgvl8h50xyztahvqxdtp6eh46r8sqjm58m (npub1f2y…m58m) it’s for ingvar kamprad and his home village, so the original pronounciation is close to eeh keh ah
But that’s less of a thing to assimilate than the scandinavian words that the products have