Feeling flush: Japan's high-tech toilets go global
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Bidet toilets, with warm seats and precision spray technology, are becoming popular worldwide. Over 80% of homes in Japan have bidet toilets. Japanese company TOTO, a pioneer in electric bidets, has seen overseas revenue for toilets double from 100 billion yen ($673 million) in 2012. The pandemic and a home-renovation boom have driven sales, as well as germ-conscious consumers seeking an alternative to toilet paper. Bidet toilets are gaining popularity in the United States, with celebrities like Drake, the Kardashians, and Alexandria Ocasio-Cortez endorsing them. US competitors are challenging Japanese brands like TOTO, Panasonic, and LIXIL. The Numi 2.0 by US brand Kohler is marketed as the "smartest toilet" and costs around $8,500 to $10,000. TOTO's executives have faced challenges expanding abroad due to prudishness, but bidets are now becoming a status symbol. TOTO has sold 60 million Washlets worldwide. The bidet craze is growing, and even hesitant customers may be converted over time.
#Japan #BidetToilets #Toto #LuxuryBathrooms #ToiletPaper #UsMarket #Celebrities #Kohler #Washlet
https://www.tuko.co.ke/business-economy/550491-feeling-flush-japans-high-tech-toilets-global/
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2024-06-02 06:39:06
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2024-06-02 06:39:06Event JSON
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"content": "Feeling flush: Japan's high-tech toilets go global\n==========\n\nBidet toilets, with warm seats and precision spray technology, are becoming popular worldwide. Over 80% of homes in Japan have bidet toilets. Japanese company TOTO, a pioneer in electric bidets, has seen overseas revenue for toilets double from 100 billion yen ($673 million) in 2012. The pandemic and a home-renovation boom have driven sales, as well as germ-conscious consumers seeking an alternative to toilet paper. Bidet toilets are gaining popularity in the United States, with celebrities like Drake, the Kardashians, and Alexandria Ocasio-Cortez endorsing them. US competitors are challenging Japanese brands like TOTO, Panasonic, and LIXIL. The Numi 2.0 by US brand Kohler is marketed as the \"smartest toilet\" and costs around $8,500 to $10,000. TOTO's executives have faced challenges expanding abroad due to prudishness, but bidets are now becoming a status symbol. TOTO has sold 60 million Washlets worldwide. The bidet craze is growing, and even hesitant customers may be converted over time.\n\n#Japan #BidetToilets #Toto #LuxuryBathrooms #ToiletPaper #UsMarket #Celebrities #Kohler #Washlet\n\nhttps://www.tuko.co.ke/business-economy/550491-feeling-flush-japans-high-tech-toilets-global/",
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