quotingAs described, ultra-processed foods are created by first breaking down cheap stock foods into their basic elements, and then recombining these ingredients into something unnatural but irresistible. Something similar happens with social media content. Whereas the stock ingredients for ultra-processed food are found in vast fields of cheap corn and soy, social media content draws on vast databases of user-generated information — posts, reactions, videos, quips, and memes. Recommendation algorithms then sift through this monumental collection of proto-content to find new, hard to resist combinations that will appeal to users.
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https://calnewport.com/on-ultra-processed-content/