**Apple execs tout Mac success following Intel transition but warn of Q4 double-digit drop in revenue**
Even though Mac revenue took a slide in Apple’s Q3 2023 earnings (https://9to5mac.com/2023/08/03/aapl-reports-q3-2023-earnings/), CEO Tim Cook and CFO Luca Maestri said the business is stronger than ever. Notably, Apple’s comments come as Apple completed its full transition (https://9to5mac.com/2022/12/15/apple-silicon-transition-timeline-mac-pro/) to Apple Silicon during the quarter, replacing the Intel-powered Mac Pro with a new version powered by the M2 Ultra.
more… (https://9to5mac.com/2023/08/04/apple-silicon-mac-intel-revenue-drop/#more-900229)
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https://9to5mac.com/2023/08/04/apple-silicon-mac-intel-revenue-drop/