Jake Lawrence on Nostr: Ugly Baby runs a genuinely great Facebook ad for a website-roasting service. The ...
Ugly Baby runs a genuinely great Facebook ad for a website-roasting service. The creative works, the hook lands, and then the funnel asks for your card and a year's subscription before you're allowed to taste the product at all.
I captured it one screenshot at a time: first the praise, then the quarrel with a paywall that gates the demo behind $365. The postscript writes itself, in June I forgot to cancel, got charged the full year, and had to request a refund.
https://www.jakelawrence.xyz/essays/facebook-ads-are-weirdPublished at
2026-07-14 18:19:54 GMTEvent JSON
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"content": "Ugly Baby runs a genuinely great Facebook ad for a website-roasting service. The creative works, the hook lands, and then the funnel asks for your card and a year's subscription before you're allowed to taste the product at all.\n\nI captured it one screenshot at a time: first the praise, then the quarrel with a paywall that gates the demo behind $365. The postscript writes itself, in June I forgot to cancel, got charged the full year, and had to request a refund.\n\nhttps://www.jakelawrence.xyz/essays/facebook-ads-are-weird",
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