Todd Cochrane

https://podcastindex.social/@Todd_Blubrry

Founder Blubrry Podcasting and 18 year Podcaster

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Last Notes

2025-08-26 12:56:14 GMT

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Definitely needs testing to see if the apps are pre-loading the images; if they are, then it's a moot point non beginner. Regardless this will be a small sampling size but as I have talked with others about this minimum of 5% needed to get some valid data.

2025-08-25 23:06:41 GMT

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Fully understand that, but you cannot be guaranteed that every chapter put in by the podcaster has art, and or every podcaster did art. If they opt in we can create it automatically.

2025-08-25 14:59:05 GMT

So...... In the chapter file, I know some folks had a shit fit over some things that were being placed in the JSON. I do not remember correctly what that was.
However, to collect some client-side data and fire a pixel during playback, I would like to have a function that allows us to hide a chapter while still having the app act on loading the image for a second
This would allow us to fire a hidden chapter image at 5, 10, 15, 20 minutes, etc, that we could use to build retention data.

2025-08-15 14:51:36 GMT

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We have a large number of people who are no longer receiving payments using their [email protected] address, and they do not start seeing sats flow again until they enter an LNURL.

2025-08-14 17:10:57 GMT

So, am I safe to say that since most apps? Are no longer doing ALBY lookups by [email protected], so using anything besides the LNURL at this point is worthless. We are considering removing integration with Getalby from our dashboard.

2025-07-29 13:23:48 GMT

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Scammer has set up shows on their platform. They all link to illegal gambling sites in Asia that steal people's money. We had one offer us $5k a month to leave there site up. So if anyone knows the folks over there they should tell them.

2025-07-27 17:51:36 GMT

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,
We have offered podcast premium for a long time with incredible savings over Patreon, and guess what, podcasters still go to Patreon.
The revenue opportunity for the host is minimal after processing fees, less than 5% for fewer than 3% of shows that have a large enough audience to support a premium podcast.

2025-07-25 12:04:37 GMT

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I'm not sure why we want to invent something that isn't needed. Premium podcasting has been successful for more than a decade. The extra tooling is not required.
Additionally, when 95% of listeners are on platforms that support the current simple implementation, I cannot see why a hosting company would do otherwise.

2025-07-23 15:59:32 GMT

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I would start with the originator of the chart .

2025-06-24 20:33:40 GMT

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Alt Images

2025-06-17 00:02:47 GMT

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UGH

2025-06-16 13:37:03 GMT

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, as I look at this, we could have a source for each feed, but why? You are already on the feed link if you're on the page.

2025-06-04 15:49:30 GMT

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I havent checked but please also support fixed media aka .mp4 in regular feeds and alt enclosure

2025-06-03 23:15:13 GMT

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If we do it, Cloudflare would be the place. I pay a single exit fee off AWS to put the media into Cloudflare; they do the rest of the work. I pay for bandwidth, which is much easier to swallow and cheaper by many multiples than AWS.
Until it isn't, Cloudflare loves to send letters and force you into fixed contracts. We big big big numbers associated. You have to read their fine print carefully.

2025-06-03 23:06:04 GMT

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But I can deliver a 2GB MP4, which we have been doing for 15 years, with never a complaint, and the total cost is less than a penny via RSS.
So think about that, thus why I said we at Blubrry will need all app buy in.

2025-06-03 23:03:21 GMT

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Servers and rack rental would be recovered very quickly..
Yet, Podcasters are gonna want this for $20 a month, including their audio hosting.
Impossible.

2025-06-03 23:01:35 GMT

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YouTube owns the DataCenter, owns the Fiber, has peering agreements, has cache servers in all major data centers, and at the edge, aka your ISP paying rent and rack space. .
So they pay for the power, and equipment, and have invested billions.
Yet we still do not know if YT is profitable.

2025-06-03 22:56:58 GMT

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As per your example
HLS typically uses chunks of ten seconds. Each of those are a separate request. So, a two hour show is the same amount of data vs a normal download, but 7,200 requests vs just one.
1,000,000 / 7200 = 138
1000 Plays / 138 = 7.24 x .75 = $5.43
So, in all reality, the request is where you get killed on AWS
This is where the clouflare solution is better until you move to much traffic and they force you into a contract.

2025-06-03 22:50:03 GMT

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Cloudfront would not be the solution I would use for HLS. It would likely be Cloudflare initially.
Then, as things scaled up, switch back to AWS or roll our own.
We did the math based on our CloudFront BW cost, which is "much" lower than your example.
No one, at least those we have talked to, considers AWS because there are more fees to consider
MediaConvert could be $1.00 per
S3 Storage .05 / Data transfer. .10
Cloudfront gb data rate x.xx
Cloudfront Request +.xx

2025-06-03 20:04:33 GMT

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We have conducted a comprehensive cost analysis, and even with lower completion rates based on my data costs, it's many many multiples higher than fixed media.
Takes me back to 2008 costs. It was costing me 10 cents to deliver a single video.

2025-06-03 19:47:43 GMT

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They want global distribution on all platforms. Simple. With tens of thousands of paying customers, their wants and needs are far and wide.
If Apple Podcasts said we make Video a first-class citizen again with no change to the current distro, aka fixed media. MP4, then all the podcast hosts will have to support it as it is.
The HLS discussion is an attempt aka attempt to drive the narrative, as only three podcast hosts today support MP4 delivery.
So maybe you see my reluctance.

2025-06-03 18:37:02 GMT

The HLS Discussion. Yes, I know that several hosts have seen the light (in terms of future survival) and are looking at HLS.
I want a definable commitment by all Podcasting 2.0 apps to support it.
If we, aka hosts, add this, it will come at a significant cost to deliver the media in HLS.
I am not spending a single dev dollar until there is a reciprocal commitment.
Video podcasting is supported today with no additional dev work.
There has to be a joint effort here.

2025-03-11 13:35:10 GMT

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Actually Programmatic ads run $5 to $14 CPM we never see CPM of $2. Typically CPM's go up over time as advertisers learn your show.

2025-02-07 00:53:55 GMT

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Ohhhh no what am I gonna do... :; Understand gotta keep the bread buttered.

2025-01-31 15:02:33 GMT

Teachers have it hard enough these days. Blubrry Podcasting is offering free podcast hosting accounts for educators and academic professionals.
Please take a look at the details. https://blubrry.com/services/plans-pricing/educator-account/

2025-01-20 17:02:50 GMT

@npub1fmx…wp74 @npub1rcn…dw4h Have either of you been reached out to by Sounds Profitable?

2024-12-19 03:02:01 GMT

Soooooooo, I would love to see all Podcast Apps make cross-app comments a thing in 2025.
How can Blubrry help with that? Do you need dollars? Do you need love and devotion what can we do to help all Podcast App developers get this done.

2024-12-16 20:17:26 GMT

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Have no idea what your talking about.

2024-12-10 07:48:10 GMT

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But if you are relying on advertising or running promotions in your show and updating the pre-roll, which, at least in bBubrry's case, about 35% of shows are doing so, it does matter.

2024-12-10 05:16:32 GMT

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Yeah the video audio which is not on passthrough.
What Spoitfy has done is shit and remains shit.
Its a free world podcasters can do as they wish.

2024-12-10 02:41:57 GMT

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The benefit is simple: your audio remains pure and updateable.
As soon as you place a video on top of your audio file, a listener can no longer access the updateable audio file.
We have many shows that are updating pre-rolls on their shows to announce new guests, special episodes, etc, so pre-rolls are being used for other things than advertising.

2024-12-09 19:39:06 GMT

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Well, this is even more horrendous, and I will continue to tell people to create a second listing for video and keep one for audio. I have had tremendous success with this option. I would not sacrifice passthrough for what you would give up by being stupid enough to overnight an audio feed that is on passthrough.

2024-12-09 19:33:49 GMT

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I find it hilarious as he has no clue what is being accomplished. Insidious, my ass. What has he done lately? Not a fucking thing, but talk.

2024-12-05 16:14:05 GMT

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Well he wrote the RSS 2.0 spec

2024-11-08 06:10:16 GMT

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Just repeating a challenge a host is having in spotify having trouble with feeds using Brotli

2024-11-06 14:57:55 GMT

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You have to pay to get that information.

2024-11-05 13:39:58 GMT

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They are also doing political leaning as well now. They have become dangerous.

2024-10-09 14:24:27 GMT

When I started podcasting 20 years ago, I could never have imagined the journey it would take me on. Back then, podcasting was in its infancy, and the possibilities seemed endless.
Yet here I am, two decades later, grateful for the path this show has carved out—not just for me but for an incredible community.
So here's to the next twenty years—pushing boundaries, connecting with audiences, and continuing to grow the podcasting world we’ve built together.
https://cdn.masto.host/podcastindexsocial/media_attachments/files/113/277/918/383/943/406/original/a02771f14299c01a.png

2024-10-01 08:55:31 GMT

Congrats to the 19th Annual People's Choice Podcast Awards awardees, including our @npub1fmx…wp74, who received both a Listener and Podcaster Influencer of the Year award this year.
The influencers are determined by the total number of write-ins by listeners and podcasters separately. 800+ Podcasters and 5.1 million listeners participated, although not all provided a write-in influencer.
https://podcastawards.com

2024-09-25 17:36:00 GMT

We will have Adam Curry on the New Media Show - Lit and Live at 3pm Eastern - What is Next in Podcasting with Adam Curry
You can tune in with your Favorite Podcasting app or NewMediaShow.com/live

2024-09-10 00:47:48 GMT

If you want to be independent and understand how powerful RSS is, then here is a little piece I posted.
https://geeknewscentral.com/2024/09/09/building-a-media-empire-on-rss-the-path-to-freedom-and-independence-in-a-platform-driven-world/

2024-09-07 22:29:11 GMT

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FWIW Apple always communicates directly with the podcaster so we as a host would never know unless they reached out to us.

2024-09-07 22:27:59 GMT

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Its not Apple.

2024-09-06 14:05:25 GMT

It has been the biggest week in a long time of show and episode takedowns at everyone's beloved podcast platform.
Everything we could review has us asking why. We cannot see everything they have pulled, but one thing is for sure: the political content is the focus.

2024-09-04 18:18:30 GMT

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The podcast economy is currently excellent, and the podcasting space is on the march to 5 billion in ad revenue ;)

2024-09-03 21:31:31 GMT

Here is the best thing about podcasting: everyone is entitled to their opinion, but ultimately, it's up to the podcaster to decide what suits his or her show.
We built PowerPress so that if Blubrry went away tomorrow it would live on without us.
Build it your way, and hopefully, support the companies that help you and will not put their foot on you when you say the wrong thing in your show.

2024-08-26 18:45:49 GMT

We are following Buzzsprouts' lead and have removed Blubrry's Podcast Insider from Spotify. I have also removed GNC. I need to discuss this with Rob before I remove NMS.

2024-08-21 20:32:10 GMT

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they’re supposedly up to 2000 people here don’t get me wrong. People are walking around, but it’s not newbies. It’s establish shows that have been to the show a number of times and obviously they don’t need to talk to a podcast.

2024-08-21 17:34:39 GMT

Where are the new Podcast Creators. I’ll tell you one place they are not is at Podcast Movement! Is the location, cost and weekday conference is keeping them away? This is supposed to be the creator conference feels like the industry conference. #pm24 No carpet at premier industry show is telling!
https://cdn.masto.host/podcastindexsocial/media_attachments/files/113/001/212/703/056/819/original/8bc1a408d96f387b.png

2024-08-16 14:09:35 GMT

FWIW, Blubrry will implement the ContentLink spec fully as a regular item and as an element of a live item.
We will revert AlternateEnclosure for only physically linked media files of all types currently supported.
Hack is a Hack, but we will stick to the spec that makes logical sense.

2024-08-16 13:53:15 GMT

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Running with scissors and stabbing ourselves in the throat.

2024-08-16 13:48:11 GMT

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, But again, you appear at least I think so to have some folks still sticking with AlternateEnclosure as the place for this, so I think you have two factions. Which, in the end, is ridiculous. :)

2024-08-16 13:42:51 GMT

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It was a hack; it has always been a hack. Now that there is a defined area under the content tag and, I guess, Live Item, I do not understand at all why it would be under Live Item because this could be uploaded content not associated with Live.

2024-08-16 13:39:45 GMT

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Dave, I do not watch the GitHub repo and have no idea where to look for changes beyond what you provided the other day. All that is is a bunch of links to conversations.
As I have said before, it would be great to have a change doc somewhere where laypeople, not devs, can track changes. I get your busy. But total pain to track any of this.
[@samsethi](https://threads.net/@samsethi/ ) So I am assuming you have changed Altenerate enclosure to not support the YT links and are picking things up under the content link.

2024-08-16 13:31:17 GMT

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These updates and changes need to be announced. I have seen nothing here or anywhere else that a fix is in place.
I am not a Dev and if there is not clear communication a change has been made how are we supposed to know.

2024-08-14 15:26:04 GMT

@npub1rcn…dw4h I know you are updating the spec on a bunch of tags. When they are done, can you at minimum list the tags that have hanges and updates so I can point my Developers at the updated specs?
They are not following along here, and Mike Dell and I are the only ones from Blubrry following everything.

2024-08-12 19:57:16 GMT

I will be doing the first show in my rebuilt studio tonight. It should be interesting to see if it all works as it should.
I expect it to be a shit show.

2024-08-07 15:12:25 GMT

For the record I still have my Blubrry stock and as of this morning still the CEO [@jamescridlandbne](https://threads.net/@jamescridlandbne/ )

2024-08-05 12:35:50 GMT

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We have had an AI chapter generator for about three months, and the various LLMs do this well. We have an update coming shortly that will enhance everything its fun to see where this all goes.

2024-07-22 14:58:47 GMT

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Amazing device isnt it.

2024-07-06 06:36:08 GMT

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Regarding Blubrry, we were a media company first and a hosting company second. After four years of incredible growth, we saw the handwriting on the wall as professional agencies showed up.
We were making things up as we went and the ad model had a downward trajectory. In 2008 I pivoted to a service-based company it saved us.
90% of decisions I make in regards to blubrry is how do i add value to our customers and add revenue.

2024-06-25 14:49:22 GMT

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Sounds like a great sales opportunity. Frankly its nefarious but hey keeps crap our of Apple Podcasts

2024-06-25 13:43:46 GMT

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Perfect

2024-06-25 11:22:50 GMT

@npub1rcn…dw4h where do I send my devs to find all the changes to the specs. I heard all these pull request being approved but where is the changelog. For those of us not living in the GitHub.

2024-06-11 04:22:11 GMT

Sad day changing my splits so the majority of my sats go to my node and not Alby.
We will likely be removing Alby as an integration partner in our V4V set up as a podcast host and looking to do something different.
This is our opportunity to figure out how to do this with FIAT. Maybe we can tokenize it. Podcast listeners can buy Tokens that can follow micro V4v and the tokens can be cashed out by the podcasters.
Need to think a bit on that.