https://www.zerohedge.com/news/2024-09-09/tucker-carlson-tenet-media-how-conservatism-lost-its-counter-culture-status
a brief explanation in here about what Alex Jones and Tucker Carlson's job is about
they don't mention it in there and make up their own words but what it is is a "limited hangout" where a small group agree with what is most likely a factual conspiracy, and then they deliberately discredit themselves to smear the conspiracy with their reputational "blunder"
he goes into a little detail about how they did it during the trucker protests in canada