I've also wondered, to some extent, how much of this is the result of "main character syndrome", for lack of a better phrase.
People want to believe they're doing something wild, exciting, and innovative. So much of cybersecurity, however, is glorified accountancy, tradesman (plumbing/electrical/etc), and janitorial work.
It's hard for folks to wrap their head around the fact that their jobs are much more like that of the folks in Office Space than V from Cyberpunk.