Honestly, the ad market may be technologically complex but the actors are incredibly primitive. It's not that many years since the easiest way to gain a cost/targeting edge was to not release the whole daily ad budget at once - majority of the market flooded channels in the first hours of a day, and later hours were significantly cheaper. That no longer is a thing (I don't think) but the marketing hacks of today are not much more sophisticated.
Jan Penfrat (npub1qda…wevs)