Father of three boys, married to an amazing woman, head of Instagram and supporter of Threads.
Public Key
npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Profile Code
nprofile1qqszur264vl7ml754k29dwauypaly2cw8445kf5jfg9ysefqvlng7lgpz3mhxue69uhhyetvv9ujuerpd46hxtnfduqs6amnwvaz7tmwdaejumr0dsfym644
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Published at
2026-10-27T06:50:11Z Event JSON
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Last Notes npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri When we launched Threads, we wanted to see if we could build a space for people to share their perspectives and have conversations about what’s happening around the world in real-time. To see this community grow to half a billion monthly actives is deeply humbling. A massive thank you to everyone who comes here to share their ideas and hot takes. And a huge shoutout to the Threads team for shipping updates week after week to make this app better.🧵📈 npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Threads just passed 150 million daily active users. We have a lot more to build, but I’m really encouraged by the direction we’re heading in. A big thank you to everyone who helps shape this community every day. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri As of a few weeks ago we there are more than 400 million people active on Threads every month. It's been quite the ride over the last two years. This started as a zany idea to compete with Twitter, and has evolved into a meaningful platform that fosters the open exchange of perspectives. I'm grateful to all of you for making this place what it is today 🙏🏼. There's so much work to do from our side, more to come. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Excited to see Edits at the top of the app stores, we’ve been working on it for ~nine months. I’m proud of the team, but also need to remind everyone that there are a lot of improvements coming over the next couple of months. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Ads are rolling out more broadly on Threads today, and our goal is still for them to enhance your overall experience. We’re closely monitoring and will continue listening to your feedback as we scale. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri We’re introducing more personalization tools that help you control how you express yourself and who you interact with on Threads. 👇🏼 npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Some of you may have seen that we're testing a new button next to comments on Instagram - this gives people a private way to signal that they don’t feel good about that particular comment. I want to be clear: this is a test, there is no dislike count, nor will anyone know if you tap the button. Eventually, we may integrate this signal into comments ranking to move disliked comments lower down. Our hope is that this might help make comments more friendly on Instagram. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri "Ignore" for Discord is like a supped up "restrict" on Instagram and Threads. Very cool to see it. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri We’re now supporting reels up to three minutes long on Instagram. We still are focused on short form video over long form, but hopefully this gives creators a bit more room to be creative. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri As per @nprofile…pp32’s post yesterday about free expression yesterday, starting this week in the US, and rolling out over the coming week to the rest of the world, we’re going to be adding political content to recommendations on @nprofile…q9a5 and adjusting the political content control to three options: less, standard, the default, and more. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Posted this morning about what we're going to focus on this year on Instagram this morning: https://www.instagram.com/p/DExLMjZzfdv/. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri If any of you want to sign up for the pre-order for Edits, here's the link. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri We’ve added a feed of reels your friends have liked or added notes to to the Reels tab. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Exciting update for those of you following our fediverse journey – starting today, you can follow people from other fediverse servers who have interacted with federated users or posts on Threads. You can see their posts by navigating to their profile, and you can also choose to be notified when they post on their server. More interop features are on the way, stay tuned 🙏🏼 npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Threads now has 300M monthly actives and 100M daily actives. A big thank you to this rapidly growing community — we’re making something special together, and we’ll focus on making it even better next year. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri 🔔🧵 Testing a way for you to find and easily follow collections of profiles that post about popular topics on Threads. These will be suggested when signing up for Threads and within the For You feed. Shoutout to the handful of Threads community leaders who curated and shared these collections. Keep an eye out for more updates, coming soon. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri We are rebalancing ranking to prioritize content from people you follow, which will mean less recommended content from accounts you don’t follow and more posts from the accounts you do starting today. For you creators out there, you should see unconnected reach go down and connected reach go up. This is definitely a work in progress – balancing the ability to reach followers and overall engagement is tricky – thanks for your patience and keep the feedback coming. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri English version: when somebody signs up for Threads, we used to make it easy for them to follow all the same accounts on Threads that they follow on Instagram. We stopped doing that for people in a handful of countries for a few months and saw that those people used Threads more, not less. So now we’re going to stop asking people to follow all the same accounts on Instagram that they do on Threads as part of the sign-up flow. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri If you haven’t tried it yet, pull down on your Threads home screen to reveal your custom feeds — available to everyone globally today. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Huge couple of weeks for Threads. More than 15 million signups in November alone, and going on three months with more than a million signups a day. Know we have a lot more work to do, and our teams are working hard to get this community what they need. Appreciate you all. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Interesting Threads fact: we’re removing the Instagram graph import from the onboarding flow. We’ve been running a test for a while now and it looks like people actually prefer their experience if they build a different graph on Thread than the graph that they had on Instagram. Feels a bit like a growing up moment. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Yesterday we crossed 275M monthly active users on @npub1k28…3xer. A big thank you to everyone who’s helped us get this far. There’s a lot more to do, and plenty of things to fix, but there’s something exciting about this place. 🙏🏼 npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Lots of folks outside the US have been asking for the “Trending Now” feature, and we’re working on bringing it to more countries. This week, we’ll begin testing the feature in Japan with a small number of people to start. If you’re in the test, please share any feedback you have 🙏🏼 npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri For those of you who've shared concerns about enforcement issues: we're looking into it and have already found mistakes and made changes. Most prominently, our reviewers (people) were making calls without being provided the context on how conversations played out, which was a miss. We’re fixing this so they can make the better calls and we can make fewer mistakes. We're trying to provide a safer experience, and we need to do better. Thanks for your patience and keep the feedback coming. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri 🚨 People in most counties can now see replies from the Fediverse. 🚨 If you’re on another server, would you mind replying? and other Threads users should be able to see your replies and like them. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Excited to announce the Threads API is launching today – you can now use your favorite third-party applications to publish posts, reply to others, see insights and more. Hope this helps businesses and creators manage their Threads presence at scale. As always, open to hearing your feedback and suggestions on how we can improve 🙏🏼 npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri FYI we recently rolled out the ability for our third-party fact-checking partners to review and rate false content on Threads. Previously, we matched near-identical false content on Threads based on what was fact-checked on Facebook and Instagram. Now fact-checkers can rate Threads content on its own. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri It’s important that people understand how their Threads posts perform, so we’re rolling out the ability to tap anywhere on a post to display its total view count. We’ve got more work to do, but I think this is a great first step in giving creators the some of the data they’ve been asking for. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri The ability to limit who can quote your Threads posts is now available to everyone. You can allow quotes from everyone on Threads, only the people you follow, or disable quote posts entirely. I hope this will help keep Threads a more positive place and give people more control over their experience. If you’ve been using this feature, would love to hear your thoughts. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Threads Update 🔔🧵🏀 npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Check out @npub1hf5…wz3g demo some of our most recent work on supporting the ActivityPub protocol, which will allow people to follow Threads accounts from other apps (without needing the Threads app or an account) and down the road, people on Threads to follow people from those other apps. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Threads Update 🔔🧵 npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri One interesting pattern here in Korea is that some creators use Threads the way creators in other countries use stories, to share more raw and authentic content, in part because of how much management companies pressure them to lock down their Instagram accounts. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Threads has been doing remarkably well here in Japan, which is very exciting to see, particularly given how strong Twitter is here. A big thank you to everyone who showed up at the event last night in Tokyo, so much positive and supportive energy 🙏🏼🙏🏼 npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Threads Update 🔔🧵 npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Any Tokyo recommendations? I’m here for a few days… npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri If you follow political accounts on Threads or Instagram, we want to avoid getting between you and their content. That said, we also don’t want to proactively amplify political content from accounts you don't follow. To that end, we’re extending our existing approach to how we avoid recommending political content to additional surfaces. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Threads Update 🔔🧵 npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri AI generated content is here and is growing. I’m glad that we’re working with industry partners on common technical standards for identifying AI content and labeling images that people post when we can detect industry standard indicators that they are AI-generated. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri As someone who loves reading, it's nice to see bookthreads to continue to be one of the top tags created, seen, and searched for... 📚📚 npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri My emojis of choice are pretty simple these days ... 🙏🏼💪🏼☕️👀🧵 ... how about you? npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Between improvements to the Instagram integrations and launching in the European Union @npub1xw9…y38z had an amazing end of the year. Here's to doubling down on that momentum in 2024. There's a lot we can improve and even more we can build. A big thank you to everyone who's helped get us this far 🙏🏼🙏🏼 npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Happy New Year Threadsfolk!! 2023 was a wild year. Here's to 2024, and I hope you all had a great night 🎉 npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri anybody have a referral code for Beeper Cloud?? npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri We are working to make this option available to all public accounts on Threads, not just a handful of testers. We're starting small to make sure we have time to work through all the challenges, as our systems historically have been not been designed with this use case in mind. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri 👀 npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Second, threads posted by me and a few members of the Threads team will be available on other fediverse platforms like Mastodon starting this week. This test is a small but meaningful step towards making Threads interoperable with other apps using ActivityPub – we’re committed to doing this so that people can find community and engage with the content most relevant to them, no matter what app they use. npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Fediverse update thread 🔔🧵 npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri What I'm into this week... npub19cx442elahlaftv526amcgrm7g4su0ttfvnfyjs2fpjjqelx3a7s67phcm Adam Mosseri Two important Threads updates 🔔🔔
